📊 SFMC Operations Dashboard

📅 Last 30 Days
Total Emails Sent
2.4M
↑ 12.5% vs last period
Avg Open Rate
24.8%
↑ 2.3% vs last period
Avg Click Rate
3.2%
↓ 0.5% vs last period
Active Journeys
47
↑ 4 new this week
Automation Success
98.2%
↑ 0.8% improvement
Active Subscribers
845K
↑ 15K new this month

Email Engagement Trends

Journey Performance

Recent Alerts

🔴
High Bounce Rate Detected
Campaign "Summer Sale 2025" showing 8.2% bounce rate
5 min ago
🟠
Automation Delay
Welcome Journey processing slower than usual (15 min delay)
23 min ago
🔵
Data Extract Complete
Daily performance extract successfully completed
1 hour ago
Delivery Rate
97.3%
↑ 0.5% vs last period
Unique Opens
592K
↑ 45K vs last period
Unique Clicks
76.8K
↓ 2.1K vs last period
Unsubscribe Rate
0.18%
↓ 0.02% improvement

Top Performing Campaigns

Campaign Name Sent Open Rate Click Rate Conversion Status
Welcome Series - Day 1 45,230 42.3% 8.7% 3.2% Active
Product Launch Announcement 234,560 38.9% 5.4% 2.1% Active
Abandoned Cart Recovery 12,890 35.6% 12.3% 8.9% Active
Monthly Newsletter 456,789 22.1% 2.8% 0.9% Paused
Re-engagement Campaign 89,234 15.4% 1.9% 0.6% Active

Domain Performance

Send Volume by Hour

Active Journeys
47
↑ 4 new this week
Total Entries (30d)
128K
↑ 15% vs last period
Goal Conversion
18.4%
↑ 2.1% improvement
Avg Journey Duration
4.2 days
↑ 0.3 days longer

Journey Performance Summary

Journey Name Status Total Entries Active Goal Rate Health Score
Customer Onboarding Active 23,456 1,234 42.3%
Abandoned Cart Recovery Active 45,678 2,345 28.9%
Win-back Campaign Active 12,345 567 15.6%
Product Launch Paused 67,890 0 22.1%
Success Rate (24h)
98.2%
↑ 0.8% improvement
Active Automations
156
↑ 8 new this week
Avg Processing Time
2.3 min
↓ 0.5 min faster
Failed Activities
12
↑ 3 more than yesterday

Automation Status Overview

Automation Name Type Schedule Last Run Duration Status
Daily Performance Extract Data Extract Daily 2:00 AM Today 2:00 AM 4 min 23 sec Success
Subscriber Segmentation SQL Query Hourly 10:00 AM 1 min 45 sec Success
Journey Performance Report Data Extract Daily 3:00 AM Today 3:00 AM 6 min 12 sec Success
Email Engagement Sync File Transfer Every 15 min 10:15 AM 45 sec Failed

Automation Success Rate (7 Days)

Processing Time by Type

Total Records
3.2M
↑ 125K this month
Data Extensions
234
↑ 12 new this week
Storage Used
68.4 GB
↑ 5.2 GB this month
API Calls (24h)
1.2M
↓ Within limits

Data Growth Trend

API Usage by Endpoint

Largest Data Extensions

Data Extension Name Records Size Last Modified Type
Master_Subscribers 845,234 12.3 GB 2 hours ago Standard
Email_Engagement_Log 2,345,678 8.7 GB 5 min ago Data View Extract
Journey_Activity_Archive 567,890 4.2 GB 1 day ago Archive

Active Alerts & Notifications

🔴
Critical: High Bounce Rate
Campaign "Summer Sale 2025" bounce rate at 8.2% (threshold: 5%)
5 min ago
🔴
Critical: Automation Failure
Data Extract "Customer_Segmentation" failed with timeout error
12 min ago
🟠
Warning: Low Open Rates
Newsletter open rate dropped to 15.3% (20% decrease)
23 min ago
🟠
Warning: Journey Delay
Welcome Journey experiencing 15-minute processing delays
45 min ago
🟠
Warning: Storage Limit
Data Extension storage at 85% capacity
2 hours ago
🔵
Info: Scheduled Maintenance
System maintenance scheduled for Sunday 2:00 AM - 4:00 AM EST
3 hours ago
🟢
Success: Performance Optimization
Query optimization reduced processing time by 40%
5 hours ago

Alert Configuration & Thresholds

Alert Type Current Value Threshold Status Actions
Bounce Rate 3.8% > 5% Normal
Unsubscribe Rate 0.18% > 2% Normal
Automation Success 98.2% < 95% Normal
API Rate Limit 72% > 90% Normal