📊 SFMC Operations Dashboard

📅 Last 30 Days
Total Emails Sent
2.4M
12.5% vs last period
Avg Open Rate
24.8%
2.3% vs last period
Avg Click Rate
3.2%
0.5% vs last period
Active Journeys
47
4 new this week
Automation Success
98.2%
0.8% improvement
Active Subscribers
845K
15K new this month

Email Engagement Trends

Journey Performance

Recent Alerts

🔴
High Bounce Rate Detected
Campaign "Summer Sale 2025" showing 8.2% bounce rate
5 min ago
🟠
Automation Delay
Welcome Journey processing slower than usual (15 min delay)
23 min ago
🔵
Data Extract Complete
Daily performance extract successfully completed
1 hour ago
Delivery Rate
97.3%
0.5% vs last period
Unique Opens
592K
45K vs last period
Unique Clicks
76.8K
2.1K vs last period
Unsubscribe Rate
0.18%
0.02% improvement

Top Performing Campaigns

Campaign Name Sent Open Rate Click Rate Conversion Status
Welcome Series - Day 1 45,230 42.3% 8.7% 3.2% Active
Product Launch Announcement 234,560 38.9% 5.4% 2.1% Active
Abandoned Cart Recovery 12,890 35.6% 12.3% 8.9% Active
Monthly Newsletter 456,789 22.1% 2.8% 0.9% Paused
Re-engagement Campaign 89,234 15.4% 1.9% 0.6% Active

Domain Performance

Send Volume by Hour

Active Journeys
47
4 new this week
Total Entries (30d)
128K
15% vs last period
Goal Conversion
18.4%
2.1% improvement
Avg Journey Duration
4.2 days
0.3 days longer

Journey Performance Summary

Journey Name Status Total Entries Active Goal Rate Health Score
Customer Onboarding Active 23,456 1,234 42.3%
Abandoned Cart Recovery Active 45,678 2,345 28.9%
Win-back Campaign Active 12,345 567 15.6%
Product Launch Paused 67,890 0 22.1%
Success Rate (24h)
98.2%
0.8% improvement
Active Automations
156
8 new this week
Avg Processing Time
2.3 min
0.5 min faster
Failed Activities
12
3 more than yesterday

Automation Status Overview

Automation Name Type Schedule Last Run Duration Status
Daily Performance Extract Data Extract Daily 2:00 AM Today 2:00 AM 4 min 23 sec Success
Subscriber Segmentation SQL Query Hourly 10:00 AM 1 min 45 sec Success
Journey Performance Report Data Extract Daily 3:00 AM Today 3:00 AM 6 min 12 sec Success
Email Engagement Sync File Transfer Every 15 min 10:15 AM 45 sec Failed

Automation Success Rate (7 Days)

Processing Time by Type

Total Records
3.2M
125K this month
Data Extensions
234
12 new this week
Storage Used
68.4 GB
5.2 GB this month
API Calls (24h)
1.2M
Within limits

Data Growth Trend

API Usage by Endpoint

Largest Data Extensions

Data Extension Name Records Size Last Modified Type
Master_Subscribers 845,234 12.3 GB 2 hours ago Standard
Email_Engagement_Log 2,345,678 8.7 GB 5 min ago Data View Extract
Journey_Activity_Archive 567,890 4.2 GB 1 day ago Archive

Active Alerts & Notifications

🔴
Critical: High Bounce Rate
Campaign "Summer Sale 2025" bounce rate at 8.2% (threshold: 5%)
5 min ago
🔴
Critical: Automation Failure
Data Extract "Customer_Segmentation" failed with timeout error
12 min ago
🟠
Warning: Low Open Rates
Newsletter open rate dropped to 15.3% (20% decrease)
23 min ago
🟠
Warning: Journey Delay
Welcome Journey experiencing 15-minute processing delays
45 min ago
🟠
Warning: Storage Limit
Data Extension storage at 85% capacity
2 hours ago
🔵
Info: Scheduled Maintenance
System maintenance scheduled for Sunday 2:00 AM - 4:00 AM EST
3 hours ago
🟢
Success: Performance Optimization
Query optimization reduced processing time by 40%
5 hours ago

Alert Configuration & Thresholds

Alert Type Current Value Threshold Status Actions
Bounce Rate 3.8% > 5% Normal
Unsubscribe Rate 0.18% > 2% Normal
Automation Success 98.2% < 95% Normal
API Rate Limit 72% > 90% Normal